It is only when something truly innovative and daring comes along that you realise how behind or how exploited you were by the previous providers.  I am talking about the global monetary system of making simple payments to anyone, anywhere, anytime or receiving in the...

After an exciting year representing one of the best 'searchandising' technologies out there a combination of events have made representation here unviable.  The biggest challenge is simply the small size of the market.  The second is the tremendous competition Australian...

Yay.  Signed up a new client in Australia on Fredhopper.   They are a major pure-play fashion retailer in the Women's fashion industry.  Will announce who they are once they go live in November.   They were previously using SLI Systems for search and Baynote for recomendations...

Hi All,  sorry long time between posts.   I have been flat out speaking to eCommerce managers from around the country.  Every since representing Fredhopper,  I have done a lot of ground work running around educating people on what “searchandising” is all about.   Many...

Here is a good description of the situation in online retail in Australia: http://www.powerretail.com.au/insights/the-sorry-state-of-online-retail-in-australia/comment-page-1/#comment-2296Fredhopper® The Ultimate Marketing MachineAndrew Olsen | Director Asia Pacific...

Well, make that the next few years.  As you can see I have shifted from providing search services to a focus in online retail.  I can still facilitate and direct you in best practice SEO as it relates to online retail sites but my focus now is on raising awareness and...

10 Essential Tips on Writing for the Web                             Gone are the days of just writing compelling content and then publishing it. Now you need to consider search engine rankings as well as engagement. Do a search on “SEO copywriting“ and you will find...

HI Everyone,  sorry been busy lately.  Had some recent exposure to an internationally renown SEO provider.  They have a pedigree of clients and have delivered them great results.  However, their Australian website does not rank well at all for the terms “SEO”  and “search...

Hi Everyone, Quick lesson on back linking.   Basically they are references on other sites to your site and business.  They are part of any SEO strategy, or should be, in helping your website improve its online visibility and ranking. It is not just a case of having...